Squishmallows is a brand of stuffed toy that was launched in 2017 by Kelly Toys Holdings LLC. Squishmallows are round and come in a variety of colors, sizes, and textures. The brand has created over 800 squishmallows characters with unique names and background stories.[1] Depending on the size, prices can range between $3-$50 but rarer collections are often priced higher.
Kelly Toys Holdings, headquartered in Los Angeles, California, was founded in 1986 by Jonathan Kelly.[2] In an interview with Yahoo! Finance, Kelly stated that he came up with the idea for Squishmallows when he went to Japan and saw a variety of appealing toy products, including plush toys. Kelly and his team then spent several months creating a toy that emulated the “soft, cute, and kawaii” look of the Japanese plush toys.[3] After collaborating for one year, Kelly Toys Holdings was acquired by Jazwares Inc, a privately owned company, in 2018.[4] Thus, Kelly Toys Holdings expanded its position in the market for toys and obtained opportunities to get further licenses for the brand. Kelly Toys Holdings was Jazwares’ second acquisition following their acquisition of Wicked Cool Toys.[5]
Squishmallows first gained success during the pandemic in 2020. The TikTok hashtag #Squishmallows has gained over 550 million views. Squishmallows has acquired nearly 100,000 followers on Twitter[6] and the brand also has nearly 500,000 followers on Instagram.[7] Almost 2 years after launching Squishmallows, Kelly Toys Holdings has sold over 50 million units
Squishmallows 2021 Series 1 Checklist
The cards feature Squishmallows favorites, with more than 650 cards to collect. See the official Checklist for Series 1 below.
Base Cards 100 Cards
Foil Parallel 100 Cards
Holograph Parallel 100 Cards
Black Light Parallel 100 Cards
Artist Sketch 1/1 100 Cards
Mini Base Parallel 100 Cards
Street Art Series 20 Cards
Lenticular Flip-a-Mallows 10 Cards
Squish in the Wild 20 Cards
Storybook Series 10 Cards
Relic Series 10 Cards
Puzzle Pieces 20 Cards
Founder’s Redemption 1 Card (250 Copies)
First Edition Limited to 1000 Hobby Boxes
| Weight | 1 lbs |
|---|---|
| Dimensions | 7 × 7 × 6 in |
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